Why Podcasts Suck, Redux!
I weighed in on this subject some time ago here and I think it's high time for a rehash. Why? Because they just won't give up! I'm putting links to Silverlight stuff into IttyUrl.net, which finally has a good, fast new home (hasta-la-vista gate.com -- useless hosting company!) -- and now I keep coming up with these podcast promotions. NO, NO, NO!
Podcasts are linear, they are like TV, which has become virtually prehistoric for us Internet Geeks! A podcast cannot be indexed by Google, you cannot "Search" it to find the part you are interested in (if there actually is one!) , and, except in rare cases, it's not professionally produced media - not by a long shot. And you certainly cannot copy code samples from a FYOOKIN' PODCAST! I mean, if I want to listen to the BBC audiobook narrated edition of Ernest Hemingway's "The Short Happy Life of Francis Macomber", that's professional media! Podcasts, "NOT"!
As I opined in my previous post, we live in a technological era where any Joe Schmoe garage band can burn their own CD or MP3 and distribute it. That doesn't mean it will be any good. Same with Podcasts! PODCASTS SUCK.
DO PODCASTS REALLY SUCK?
What we have, as I've observed, is a number of blog / print authors who are, in many cases, really good in their own right -- but who just fall to pieces when they try to produce a podcast. They are (unfortunately) spending a lot of time and effort producing these media pieces when they could be writing really good articles with downloadable source code. But they're not, because they don't understand why PODCASTS SUCK!
Marshall McLuhan, whose work is viewed as one of the cornerstones of media theory, said "The medium is the massage". What did he mean? McLuhan was the John Cage of modern media. Cage stretched the concept of what media really is, but in the musical domain. I can remember when I was younger, driving up Route 202 in Stony Point NY to see John Cage's house, and thinking "Holy Sh*t!":
You can't see much in the photo above, but Cage's house was a semi-cylinder - like a beer can with shingles on it! This guy was so avante-garde that he was light-years ahead of the crowd, in every thing he did.
I was in awe, because I believe that I understood who this guy really was. Read the Wikipedia pages about these two giants, who set the stage for what is today, even though the Internet didn't even exist yet for either of them. They SAW the future, and they saw it with such genius vision, it is still just as relevant today!
WHAT DO THE EXPERTS SAY?
I believe that both John Cage and Marshall McLuhan would have laughed at modern podcasts. I've also consulted with Dr. Dexter Dotnetsky, denizen of the deep at eggheadcafe.com, and he agrees. And, Dr. Dotnetsky would not play you wrong, dude!
Podcasts, even the "best of the best" by MVPs and Microsoft gurus -- many of whom I know personally -- are, in the main, essentially no more than mental masturbation with people breathing into the microphone and saying "Um" a lot. Sorry, but that's my considered opinion.
Oh, and did I forget to mention -- PODCASTS SUCK! Make no mistake, they really do. You want my unending appreciation and admiration? Write me an authoritative article with downloadable source code! An article that I can FIND - because Google et. al. indexed it! I'm not gonna download your dumb Mp3 podcast to my device! Go ahead, comment, make your case why I am wrong-- but, PODCASTS SUCK!
Now, if you want to see some media that is linear like a podcast, but useful and really entertaining, try this Silverlight streaming video of Chick Corea with Miroslav Vitous (bass) and Roy Hanes (drums) playing Thelonius Monk's "Rhythm-A-Ning". On October 10th, Monk would have been 91 years old. To me, Monk is quite alive and well, and his work continues to inspire jazz musicians worldwide. Recorded live at the Blue Note. ( More Monk Here)
For a brief while I got on the podcast band wagon (although, admittedly late) thinking to myself, "There's got to be lots of great info out there I can listen to while I'm out on a walk or hitting the gym... and it turns out that more often than not I am left wondering when it will get to the good stuff. When am I going to actually hear what I was hoping to hear?
ReplyDeleteYou're right. While I won't say all podcasts "suck" (I enjoyed being able to download David Maister content in podcast format) most of what I've come across has turned out to be essentially useless drivel. I can not be educated, motivated, improved or entertained when I am busy rolling my eyes at the pretentiousness of the host and their guests.
I guess what's missing, though, is an easy, affordable way to make a professional-quality recording.
I like the radio. I like to sit back and listen to talk radio when the host and guest are captivating. But not if it sounds like the whole thing was recorded using a trixbox installation and a gabcast account.
I am sure there are those out there who could perform well when interviewing and being interviewed - when presenting their material in a radio-esque manner.
Much like blogging and web 2.0 made it feasible for more quality content to bubble through to the surface in a presentable, easy-to-read and easy-to-follow format I hope that some day a truly low-cost, easy-to-learn system comes into place allowing wanna-be broadcasters to produce high quality podcasts.
Maybe then it won't be so painful to listen?
@steven,
ReplyDeleteGood point. I like radio too when it's well produced, e.g. NPR.
But, it's still "linear" - you have to sit through it and hope the good stuff will be just ahead.
Again, the "gist" of the post was to get people to think.
I'd have to agree that most podcast end up being a mess. I have found one that i have enjoyed consistantly for over a year now - Bruce Carlson's "My History Can Beat up Your Policts."
ReplyDeleteit takes a poltical issue and provide historical context. If that's your bag, then give it a try :)
Heh. You're trying to convince me to listen to some podcast?
ReplyDeletePodcasts are the educational equivalent of karaoke. The 'wannabe' label fits both circumstances, and while entertaining to the karaoke afficionados in the club, the general public would be better served by professional recordings and/or musicians. Either take the time and learn how to do it right (normalizing, setting input levels, equalization, mixing, scripting, diction practice) or leave it to professionals. I find most podcasts I have listened to little more than vanity projects to the nouveau audio tech empowered.
ReplyDeleteI completely agree with you that most podcasts are terrible but there are some fanastic podcasts as well that have made it onto radio and even become big tv shows.
ReplyDeleteSaying that all podcasts are terrible is like saying all Independant film/music is bad and we should just all quit. That's a very pessimistic and negative view. Yes the majority of it is codswoddle, but if you have a truly talented team and you are being witty, informative, entertaining and educational then podcasting can be an incredible way to communicate with your audience on a regular basis and drive in more traffic.