Getting Dugg: An exercise in audience understanding

This past weekend I finished putting together my "programmers" version of the Myers-Briggs MPTI test for online consumption. Actually, the "Real" MPTI can only be administered by a licensed practitioner and it's trademarked. However, over the years, Keirsey and a number of others have refined their own well-researched versions of this test, and those are not trademarked.

Consequently, with a little study, and common sense on figuring out how the test is actually scored, it is possible to put together a highly accurate version of the MPTI. So I posted this, along with a nice chart that links to the Wikipedia page for each of the 16 personality types, as well as 16 details pages with data accumulated from a number of sources, over on eggheadcafe.com on Sunday afternoon.

I also submitted it to Digg, mostly because I had a "hunch" that it would fit pretty well with the Digg geek herd mentality.

Well! Within 5 minutes, it already had 10 Diggs, and as of this morning (Monday) it had some 1400 Diggs and had made the front page, and had some 300 comments, most of which were favorable. I've never gotten any of my "Stuff" dugg more than six or seven times, so this was an epiphany of sorts.

They say its the title. Of course "10 Best ways...", "Amazing ..." and similar buzz phrases can get you dugg, but it really takes the herd mentality to make it to the Digg front page (and if you do, you better have your webserver and your pages running lean and mean, or you won't be there long).

My catchy title starts with "Are you a programmer?", and it was posted to the Programming section. I guess that combination of title and the natural curiosity of being able to take a free personality test online must have hit the right "DiggNerve".

Anyway, Analytics reported some 27,000 page views just for Sunday - a day when most people are watching football, and they certainly aren't at work.

On Monday, Dec 11, the "article page" had garnered 55,687 page views for the day and was responsible for approximately 56 percent of the site-wide Adsense revenue for Monday - all from the single 300X250 ad that appears at the top of the article. But the residual effect should be good as well, since many of the visitors were brand new and will come back repeatedly to visit our site for more good content. The only real downside is that the ISP bitched about the extra bandwidth!